Archive for October, 2010

7 Insanely Useful Ways to Search Twitter for Marketing

google

As a marketing tool Twitter gets much more interesting and useful when you can filter out 99% of the junk that doesn’t apply to your objectives and focus on the stuff that matters.

The basic search.twitter.com functionality is fine for searching things that are being said about your search terms. The advanced search function offers more ways to slice and dice the stream, but still leaves some room for improvement as it only searches what’s being said and where. From a marketing standpoint who is saying it might be more useful.

Now that the search engines are all pretty geeked up over real time search you can create some very powerful searches and alerts combining Google and Twitter.

See the list here: 7 Insanely Useful Ways to Search Twitter for Marketing : Marketing :: American Express OPEN Forum.

Lousy bosses can kill you—literally

“In 2007, nearly 80 million Americans—one out of every three adults—had some type of cardiovascular disease (CVD)…[In fact,] CVD has been the leading killer of U.S. adults in every year since 1900, with the exception of 1918, when a pandemic flu killed more people” (Donatelle, 2009, p. 347).

Robert Sutton in his new book “Good Boss, Bad Boss” located a Swedish study which tracked 3,122 men for 10 years. The study found that those with the best bosses suffered fewer heart attacks than those with bad bosses. Another researcher discovered that no matter what the occupation, roughly 75% of the workforce listed their immediate supervisor/boss as the most stressful part of their job (Sutton, 2010).

via Work Stresses, Bad Bosses, and Heart Attacks « Workplace Psychology.

Ten great e-commerce product pages

To coincide with the release of our [Econsultancy] Product Pages Best Practice Guide, I’ve been looking around for examples of excellent pages from e-commerce sites.

Not every page in this list is perfect, but they all contain great examples of features that have been used to showcase and sell products, such as great use of video and imagery, presentation of product features, and user reviews.

via Ten great e-commerce product pages | Econsultancy.

Good article, starting with the obvious Amazon, but Graham does a good job of calling out specific features that work.

Google targets small, local businesses with Boost

One of those: small, local businesses. If there’s one thing we’ve learned from the rise of group buying online, it’s that local businesses are eager to acquire new customers, and will go to great lengths in an attempt to do so, sometimes to their own detriment.

While many small, local businesses advertise with AdWords, more don’t. There are plenty of reasons for this. One of the big ones: it’s somewhat complicated. Google AdWords may not be rocket science, but it isn’t as apple pie either. For someone running a small business, setting up, maintaining and profiting from AdWords campaigns can be a tall order.

If Google could somehow make the process even just a little simpler, it could benefit enormously. And that’s precisely what it is looking to do with Google Boost, “a new online advertising solution to help local businesses connect with potential customers in their area.”

via Google targets small, local businesses with Boost | Econsultancy.

Is It Worth It to Upgrade to the Latest Version of Office?

Office for Mac 2011

The short answer

Unless you’re a Microsoft Office power user—by which I mean, you take advantage of the deepest and darkest secrets of Office, of its advanced formatting options, of server-oriented business tools, of VBA scripts, and so on—you don’t need to upgrade every time Microsoft releases a new version of Office.

For the long answer, see Is It Worth It to Upgrade to the Latest Version of Office?.

What You Need to Know About Your Prospects

Find out what your prospects think. In relation to your product, service, client’s company, or industry, where does the client see themselves? What reasons do they have for being interested in your offer, the company, or the industry? What reasons do they have for NOT being interested, or avoiding it? This is their logical, rational stance with regards to what you’re selling.

Find out what your prospects feel. Beyond reason is emotion, and I guarantee your prospect has quite a bit of it. What’s their visceral reaction to offers like yours? Do they get hopeful and excited? Do flashes of betrayal and anger hit them from past transactions gone wrong with other merchants in the space? Beyond what feelings they currently have, what feelings are they striving for? Security? Relaxation? Love?

Find out what your prospects believe. Beyond our thoughts and feelings, we all define ourselves with a set of core truths and their corresponding fictions. Do your prospects believe the government is corrupt — or trust it wholeheartedly? Do they believe God is ready to work a miracle in their life — or that there is no god? If you’re on the right side of their beliefs, you gain instant rapport. Get on the wrong side though, and you’ll gain an instant enemy.

Learn the 13 Ways to Get to Know Your Prospects via Would You Like to Get to Know Me?.

How to win Rock-paper-scissors every time

rock paper scissors

[infographic] via How to win Rock-paper-scissors every time.

I’m still a fan of Joey’s “fire” (palm up, fingers up and wiggling).  What’s your favorite ace-in-the-hole?

Top five usability myths demolished

Usability is about making things easyNo it’s not! Although some usability professionals also get this wrong. Usability, as defined by international consensus on best practice ISO 9241-11, is about making products effective, efficient and satisfying for their users. Rocket ship controls should be usable but no-one expects flying a rocket to be easy. Confusing usability with ease of use marginalises it and makes it merely a desirable quality. Products which don’t work because they are unusable are a useless failure, not just a bit difficult to use.

View the top five myths here: Top five usability myths demolished | Econsultancy.

RIM announces 7-inch BlackBerry PlayBook

He described the device as a “BlackBerry amplified” experience. The PlayBook has a 7-inch display, runs a WebKit browser (the same browser framework used on the iPhone and Android’s browser, not to mention RIM’s BlackBerry 6), and it supports HTML5 and Adobe Flash. Under the hood, it sports a dual-core 1Ghz processor and 1GB of RAM. The Playbook has front (3-megapixel) and rear (5MP) cameras, both of which support high-definition video. It can play back 1080p HD video with hardware acceleration, and it also has an HDMI port to output content to your television. The HDMI output also has the ability to display different content than the PlayBook’s screen, making it ideal for presentations.

via RIM announces 7-inch BlackBerry PlayBook tablet (updated) | VentureBeat.