What a great ad.  Clean, simple, yet perfectly conveys the value and emotional connection of the Hot Wheels brand.  Why haven’t I see outdoor advertising like this? (Click post title to see image)

Twitter has just launched an expanded version of its online guide for business users, which opens up its previously limited/closed advertising products and lets anyone put in a request to buy ads on the service. At the same time, it also represents a significant step for the company in terms of offering a formal and [...]

Act continuously. Traditional marketers miss out on opportunities by becoming so overwhelmed with new options that it leads to indecision. Adaptive marketers place a premium on speed and action when it comes to using new channels or taking on new customer-facing initiatives.Agility’s important when implementing technology-driven marketing. This means marketers need to think big, take [...]

via Picture Cook, A Cookbook That Uses Illustrations As Recipes.

Behavioral economics is overturning many of the long-held “truths” about advertising strategy and building consumer brands. As a result, the marketing game should be changing. But it’s not. Instead, despite the obvious benefits, only a handful of marketers have changed their approaches. And the explanation for this inertia can be found in, well, behavioral economics. [...]

Q: Why do websites suck? A: Organization-centricity. Look at Dell. It’s not the worst website, but it has a huge flaw. If you want to buy a laptop from Dell, you must first choose whether you’re a home user, business, etc. People don’t want to do that. So why does Dell do it? Because “home,” [...]

If imitation is the sincerest form of flattery, Groupon has a lot of admirers. From Walmart to a hotel in Scottsdale, Ariz., marketers have taken notice of the two-year-old Chicago startup that’s amassed 25 million subscribers, and they are building new Facebook apps that look a lot like their own personal Groupons. But if marketers [...]

http://www.youtube.com/user/MDWeathers

Mobile advertising is increasingly important, as cell phone adoption rates, especially smartphone adoption rates, soar. With a range of mobile advertising options, including SMS, WAP, mobile app display ads, search ads, rich media, video and push notifications, the landscape can be a bit complicated. After a tough 2009, advertisers are expected to increase mobile and [...]

If imitation is the sincerest form of flattery, Groupon has a lot of admirers. From Walmart to a hotel in Scottsdale, Ariz., marketers have taken notice of the two-year-old Chicago startup that’s amassed 25 million subscribers, and they are building new Facebook apps that look a lot like their own personal Groupons. At a basic [...]