1. A philosophy evolved from the aesthetic principles of minimalism, striving for clean and compelling design in conjunction with clarity of message.
2. An entrepreneurial sense of utility and frugality that seeks to maximize both budget and effort by focusing only on those activities that have the greatest impact.
3. Created to serve start-ups, small and mid-sized companies where a sophisticated marketing department is as far fetched as 40-hour work weeks. Minimalist Marketing develops and executes tailored marketing strategies that generate results.
Are you a small or mid-sized business looking to generate more leads, increase sales, create new products, enter new markets, gain market share, or connect with customers in a more meaningful way? Minimalist Marketing can help.
Whether your need is big or small, Minimalist Marketing has the skills, experience, and flexibility to develop the right solution for you. See an overview of my capabilities and engagement models below, and then contact me to find out how I can help with your marketing needs.
Effective research and analysis is what separates great results from good. It drives strategy development and planning by providing a present-day snapshot of your company, industry, and competition, as well as how the industry and competition are expected to change in the future. If you were planning a trip, research and analysis would determine the quality of your map. I can get the data you need to chart the right course.
I work with small and mid-sized companies on business strategy as well as marketing strategy. Because the marketing strategy is designed to achieve business objectives, ensuring those objectives align with your goals is an important step. Whether you are looking to build an empire, or put your company in a position to attract acquisition, I can help you develop the right strategy and tactics to make it happen.
Opportunities for new product development or existing product enhancements are often uncovered within the research and strategy process. Or perhaps you’ve already identified an opportunity, but don’t know how to make it a reality. My product development process includes market and product requirement documentation (MRD / PRD), business case development, and financial modeling. Whether it’s a physical product, software, or service, I can take you from concept to sales.
Technology has become a cornerstone of marketing success. From connecting your brand to consumers in a meaningful and valuable way, to capturing and processing the data you need to evaluate and drive your marketing efforts. Technology connects every aspect of your marketing strategy. Whether it’s tweaking your CRM, connecting analytics, or developing your infrastructure from scratch, I can get your customers connected and the data flowing.
Taking a clear and concise message that can cut through the noise to the places your customers live and play is where the minimalist approach really shines. The answer isn’t bigger, brighter, and louder – it’s targeted, focused, and relevant. Regardless of your industry, product, or service, I can help you start valuable interactions that drive new business.
As focused as I am on marketing technology and digital interactions, that doesn’t mean traditional media doesn’t have a role to play. Your marketing, no matter the channel or vehicle, needs to speak with one connected voice. I can help you deliver consistent and relevant experiences across all your marketing channels.
I’ve worked with Isaac for five years on projects that ranged from Web design to product and strategic marketing. It’s a rare individual who is both creative and analytical. Isaac is adept at business plan development, marketing strategy and creative and brand development, but is equally at home with lead generation and marketing analytics. The specific projects in which I’ve engaged Isaac are a multimedia portal and a marketing and product development plan for e-content services. Both projects were impactful and created new business for the organization. I recommend Isaac to anyone with a small or medium-sized company who might need marketing and product development services to bring in new business.
I have worked with Isaac for many years and regard him as one of the most capable people I’ve ever worked with. He quickly understands a variety of business models, works hard to achieve his clients’ goals, and knows how to sell. I learned to trust Isaac to do what’s best for the companies he represents, and to rely on him for industry expertise.
Isaac provided very valuable insight and expertise in understanding new technology and its application in our industry. He clearly had a feel for the clients, both corporate and individual, and brought a vast array of experience to his position. We are situated in a rapidly changing industry (textbook publishing and distribution) and being out front understanding emerging technology was critical to our development. Isaac was well received by clients who appreciated the expertise he brought to the table. On top of exceptional professional skills, Isaac is a terrific person who understood the team approach and worked well with his peers. I am pleased to be able to recommend him.
I see Isaac as a valuable asset to Biomedical Solutions. He is intelligent, creative, and hard working, exactly what you’d hope for in a marketing consultant. He worked to understand my business objectives and delivered a digital strategy and development staging plan to meet my long-term goals. He implemented the first stage of his recommendations on-time and on-budget and I look forward to working with him again in the future.
Isaac was extremely helpful in getting our internet strategy focused that yielded results to the top and bottom line. He is a pleasure to work with and I would hire him again in a minute when the need arises.
We recently hired Isaac to do some market research and analysis. He delivered the report we requested on time and within budget. The report far exceeded our expectations. His work was thorough, easy to digest, and included several valuable additions to the original scope. After my colleague and I reviewed his work, we both sat back – with big smiles on our faces – and said: “Wow, that was worth every penny!
Minimalist Marketing is about finding the most direct path to results - not just in terms of selectively employing strategies that produce the highest returns, but also in developing flexible engagement models tailored to your business and specific marketing needs. Here are four common ways I can work with you:
Small and mid-sized companies often don’t have the resources to support a full time executive level marketing professional. I routinely speak with companies that have added marketing responsibilities to a capable executives already full plate. This is a disservice to both your executive as well as your marketing. Whether you need 20 hours a month, or 20 hours a week, contact me to discuss how I can provide both the strategic as well as tactical marketing presence you need.
Are you more comfortable with tradition? For companies that have marketing resources in place but are looking for help using research and analysis to craft an effective marketing strategy, this option is for you. After defining the scope of the engagement, I’ll deliver a detailed analysis and recommendation on the best approach to achieve your goals. This typically includes sessions with your marketing staff to ensure they completely understand what will be required of them in implementation.
Have a solid plan but not enough resources to implement it? Task out the pieces or sections you need help with. Whether its development, research, content creation, or something else, I can help pick up the slack so that you meet your deadlines. With a flat hourly rate, it’s easy for you to plan and budget your projects – and I guarantee the quality of my work.
Looking to diversify or enter new markets? Many companies have machine or skilled worker idle time that could be used for new endeavors. Or maybe you have a great idea that isn’t related to your core business. I can create a strategic business unit for you that capitalizes on your resources and ideas without disrupting your core business. The sky’s the limit when it comes to structuring this type of engagement, so let me know what works for you and we can find a way to make it happen.